A website is essentially the digital home base of your online presence. So instead of working in silos or focusing only on social media platforms such as Facebook, Instagram and YouTube your digital engagement should be amalgamated with your website as the hub.
In the long run, the ideal outcome should be for your community (fans, followers, customers and prospective clients) to visit your digital hub to engage with your business.
When deciding upon a company to design, develop and build your website there are some things that you should factor. Here are six (6) important steps to take when choosing the best web design company:
You should have a Plan
When approaching a Web Design and website development company in toronto, you should at least have an idea of how you want your website to look and feel; from the color theme(s), to the outlay and inclusion or omission of graphics and content et cetera. Your plan should also have extensive details of what font(s) you want for the head and body text, tab sections, logo (including specific color choices and hex codes if possible), CTA’s and the like. Other features to give thought to should be whether your website would be mobile responsive and search engine optimised. Maintaining separate sites for your mobile and non-mobile audiences can be rather expensive. By using a responsive design, you can save money by eliminating the cost of paying for a mobile site.
They should have a design and marketing team
Now that you know what you want and communicate this to the company, you may want to find out if they have graphic designers and marketing personnel on-board. The reason for this is that having your project built and managed from start to finish from the same team could minimise much back and forth and expenses from outside sources.
The design should be CMS oriented
A content management system would enable you to basically handle every aspect of your website by allowing you to make necessary changes yourself; quickly and easily. What this does is eliminate having to hire a developer to edit your website which you will have to pay for.
Check their Portfolio
I cannot stress this one factor enough. One of the most crucial aspects of this decision for the company’s web design and development portfolio so that you can see what kind of work they can do and if that best fits your expectations and budget. Be wary not to accept screenshots of mere homepages. Ask and check for live websites that they have done for other clients before making your decision.
Search Engine Optimisation
Once you’ve checked their portfolio, it will make it much easier for you to decipher whether this company is right for you and your business needs. A responsive design can help with SEO as Google gives preference to websites that are mobile-friendly. If someone visits your website on a mobile device, and it takes forever to load or your pictures do not have the proper resolution, it can make your business appear unprofessional and also hurt your SEO performance/ ranking.
Longevity of the Web Design Company
The company you choose should NOT be a pop-up shop so be mindful of companies appearing and closing overnight. This is not to discredit start-ups but you should be keen as the ideal web design company is one that has been operating for a number of years and one that you are sure is going to stay for a long time.
Of course, social media marketing platforms are great avenues for building community and getting your brand or business out there but if you could, investing in a website is one the best things that you can do for your business or brand IF you intend to take your business seriously.